Recent Transactions Closed by Sell My Firm

At SellMyFirm, we take pride in helping accounting practices across Australia achieve successful sales, no matter the size or specialty. Here are 10 of our most recent transactions, demonstrating the breadth and depth of our expertise:

Sole Practitioner Accounting Firm - $115,000 in Fees

Specialising in cloud-based accounting services for tech-savvy clients, this virtual firm was snapped up by an entrepreneur looking to invest in a digital-first practice model with low operating costs.

After years of running my own accounting firm, I decided it was time to move on. The idea of selling felt daunting—I wanted the right buyer who would care for my clients and honor the legacy I had built. That’s when I turned to SellMyFirm.

Their team quickly assessed my firm’s value and assured me I’d maintain full control over the process. They matched me with a buyer who shared my vision and appreciated my streamlined operations. The offer exceeded my expectations, and the process was seamless—no brokers, no hidden fees, just a straightforward and confidential sale.

Thanks to SellMyFirm, I transitioned out of my business with confidence, knowing my clients were in good hands. Their professionalism and support made all the difference, and I couldn’t be happier with the outcome.

Four-Partner Accounting and Audit Firm - $3.6 Million in Fees

This high-performing, multi-partner firm was a leader in audit services and financial advisory. Located in a metropolitan hub, it was acquired by a larger regional firm expanding its portfolio and increasing its market share.

Our four-partner firm, a leader in audit services and financial advisory, had built a strong presence in a bustling metropolitan hub. With $3.6 million in annual fees, we were ready to take the next step: finding the right buyer to expand our firm’s legacy and market presence.

SellMyFirm provided the perfect solution. They connected us with a larger regional firm eager to enhance their portfolio and market share. The buyer appreciated our high-performing team, well-established client base, and reputation for excellence. With SellMyFirm’s expertise, the entire process was seamless and confidential.

Thanks to their guidance, we successfully transitioned our firm to capable hands, ensuring its continued growth while achieving our goals.

Melbourne-Based Accounting Firm - $375,000 in Fees

A small but thriving sole proprietorship specialising in tax preparation and bookkeeping was sold to a buyer seeking a hands-on opportunity to manage a boutique practice. The streamlined client base and low overhead made this an attractive purchase.

This Melbourne-based accounting firm, a small yet thriving sole proprietorship, had built its reputation on tax preparation and bookkeeping services for local businesses. With $375,000 in fees and a streamlined client base, it was an attractive opportunity for buyers seeking a boutique practice with low overhead.

SellMyFirm connected the firm with the perfect partner —a hands-on entrepreneur looking to enter Melbourne’s competitive accounting market. The process was smooth, confidential, and tailored to meet the seller’s goals. Today, the new owner is continuing the firm’s legacy, while the original proprietor moves on to new opportunities with confidence and peace of mind.

Regional Two-Partner Firm - $1.6 Million in Fees

A well-established practice in Melbourne serving small businesses and individuals was purchased by an investor looking to break into the city’s competitive accounting scene. Its steady client base and prime location sealed the deal.

A well-established two-partner accounting firm in Melbourne was acquired by an investor looking to break into the competitive Melbourne accounting market. With a stable client base and $1.6 million in annual fees, this firm presented a lucrative investment opportunity.

The Seller’s Challenges

The firm’s partners sought to transition out of ownership while ensuring a smooth handover. Their main concerns included:

Finding a buyer committed to maintaining client relationships and business success.
Securing a fair market price for their firm.
Ensuring minimal disruption to staff and ongoing operations.

Why This Firm Was Attractive to Buyers

The firm stood out for several key reasons:

Established Client Base: Strong relationships with small businesses and individuals.
Reputable Brand: Well-regarded in Melbourne’s accounting sector.
Skilled Team: Experienced staff members who agreed to stay post-sale.
Prime Location: Central positioning made it a highly desirable acquisition.

The Buyer’s Perspective

The investor saw this acquisition as an ideal way to establish a foothold in Melbourne’s accounting market.
Why this firm attracted the buyer:

Immediate Market Entry: No need to build a new client base from scratch.
Recurring Revenue: A steady flow of income from loyal clients.
Strong Brand Presence: Trusted name in the industry.
Growth Potential: Opportunities to scale and expand service offerings.

How the Deal Was Structured

Aspect	Details
Purchase Price	Based on the firm’s recurring revenue and market valuation.
Transition Period	The sellers agreed to stay for 12 months to ensure a smooth transition.
Client Retention Clause	A portion of the purchase price was contingent on client retention.
Employee Retention	Key staff were retained to maintain business continuity.

Outcome & Success Factors

The sale was a success, with minimal client attrition. The buyer retained most of the firm’s staff and continued its strong performance in the Melbourne market.

Smooth transition with no major operational disruptions.
Buyer successfully scaled operations and introduced new services.
Sellers achieved their exit goals and ensured their firm’s longevity.

Key Takeaways for Sellers

If you’re considering selling your accounting firm, keep these factors in mind:

Understand Buyer Intentions: Choose a buyer with aligned business values.
Plan for a Transition Period: Assist in client handover for smoother operations.
Get a Professional Valuation: Ensure your pricing reflects market conditions.
Prepare Financials: Clean and transparent records attract serious buyers.
Screen Buyers: Work with professionals to find the right fit.

Ready to Sell Your Accounting Firm?

Looking for serious buyers who value your firm’s legacy? We can help connect you with pre-qualified buyers actively searching for accounting firms.

Online-Only Accounting Firm - $90,000 in Fees

Located in a growing regional area, this firm attracted a buyer looking to expand into underserved markets. The firm’s blend of accounting, tax, and advisory services made it an ideal opportunity.

This case study explores how a small online-only accounting firm with $90,000 in fees successfully sold to a buyer looking to expand into regional areas with limited accounting services.

About the Firm

The firm operated entirely online, providing accounting, tax, and advisory services to clients across various industries. Located in a growing regional market, it had strong relationships with small businesses looking for affordable and accessible financial solutions.

The Seller’s Motivation

The firm’s owner sought to exit the business to pursue other opportunities. Their main objectives included:

Ensuring clients received continued high-quality service.
Finding a buyer with a strategic vision to grow the firm.
Securing a fair price for their hard-earned client base.

What Made This Firm Attractive to Buyers?

Despite its small size, the firm stood out for several reasons:

Scalability: The online model allowed for unlimited growth potential.
Low Overheads: No physical office space meant higher profit margins.
Underserved Market: The regional area had limited competition, making expansion easier.
Recurring Revenue: A loyal client base ensured steady income streams.

The Buyer’s Perspective

The buyer, an experienced accountant with growth ambitions, recognized the firm’s potential as a gateway into regional markets. Why the buyer pursued this acquisition:

Quick Market Entry: No need to build a client base from scratch.
Minimal Investment Required: Online operations reduced infrastructure costs.
Potential for Expansion: The firm had untapped opportunities in tax planning and advisory services.

How the Deal Was Structured

Aspect	Details
Purchase Price	Based on client retention, recurring revenue, and digital asset value.
Transition Period	The seller stayed on for 6 months to ensure a smooth handover.
Client Retention Clause	Part of the payment was tied to the retention of key clients.

Outcome & Success Factors

The transition was successful, with the new owner expanding into additional regional markets within the first year. The key takeaways were:

Seamless transition with no major disruptions.
Client retention exceeded expectations, ensuring revenue stability.
The buyer expanded service offerings, increasing profitability.

Key Takeaways for Sellers

If you’re considering selling your online accounting firm, consider these best practices:

Highlight Growth Potential: Showcase your firm’s ability to scale.
Ensure a Strong Digital Presence: Buyers value firms with robust online operations.
Plan for a Transition Period: Assist the buyer in maintaining client relationships.
Get a Fair Valuation: Work with experienced professionals to determine a competitive price.

Looking to Sell Your Accounting Firm?

If you’re considering selling, we can connect you with serious buyers actively searching for firms like yours. Request a Free Firm Valuation

Three-Partner Firm - $1.9 Million in Fees

A mid-sized firm with a strong foothold in both accounting and financial advisory services was acquired by a regional competitor seeking synergies in service offerings and an expanded client base.

Explore how a mid-sized accounting and financial advisory firm with a $1.9M fee base was acquired by a regional competitor seeking service synergies and client expansion.

About the Firm

This three-partner firm had a solid reputation in both accounting and financial advisory services, offering compliance, taxation, and wealth management solutions. The firm’s client-centric approach and diversified revenue streams made it highly attractive to potential buyers.

The Seller’s Motivation

The partners were seeking an exit strategy that would allow them to:

Ensure a smooth transition for their loyal client base.
Find a buyer that aligned with their service values and growth vision.
Secure a deal that rewarded their years of hard work and business-building.

What Made This Firm Attractive to Buyers?

The firm stood out due to several key advantages:

Established Client Base: Long-standing relationships with small businesses and high-net-worth individuals.
Dual Service Model: A mix of accounting and financial advisory services, offering cross-sell opportunities.
Experienced Team: Strong leadership and skilled staff willing to stay post-acquisition.
Stable Revenue: Predictable and diversified fee structure with high client retention rates.

The Buyer’s Perspective

The buyer, a regional accounting firm, sought expansion opportunities that aligned with their existing services. This acquisition allowed them to: Key advantages for the buyer:

Expand client base without having to develop new relationships from scratch.
Add financial advisory services to their core accounting offerings.
Leverage existing firm infrastructure rather than building from the ground up.

How the Deal Was Structured

Aspect	Details
Purchase Price	Valued at a competitive multiple of annual revenue ($1.9M).
Payment Terms	Structured with an upfront payment and performance-based earnout.
Retention Period	The existing partners agreed to stay for 12 months to ensure client retention.
Staff Transition	All staff retained under new ownership with salary adjustments and incentives.

Outcome & Success Factors

The deal was a win-win for both parties, leading to:

Seamless transition with minimal client churn.
Revenue growth as the buyer leveraged additional service offerings.
Improved workforce integration, enhancing staff morale and performance.

Key Takeaways for Sellers

If you’re considering selling your accounting firm, keep these points in mind:

Understand Your Value: A well-structured business with recurring revenue and strong client relationships will attract better buyers.
Consider Buyer Synergies: Buyers willing to integrate your firm’s strengths will likely offer better deals.
Be Open to Deal Structures: Performance-based earnouts can maximize your firm’s valuation.
Plan the Transition: A structured handover improves client retention and buyer confidence.

Looking to Sell Your Accounting Firm?

We connect accounting firm owners with pre-qualified buyers actively seeking firms like yours.

Broking and Advisory Business - $160,000 in Fees

This niche broking business focusing on small-business financing found a buyer keen to expand into specialized financial advisory. Its highly loyal clientele added significant value to the acquisition.

Discover how a niche broking and advisory firm specialising in small-business financing was acquired by an established financial advisory firm seeking growth opportunities.

About the Business

This firm had built a strong reputation in loan structuring, refinancing, and business funding, making it an attractive acquisition target for firms looking to expand into financial advisory services.

Why the Seller Wanted to Exit

The business owner was looking for an exit strategy that would:

Ensure the firm’s clients continued receiving expert financial guidance.
Align with a buyer who could leverage the firm’s existing relationships to provide new financial products.
Achieve a fair and profitable sale without disrupting ongoing operations.

What Made This Business Attractive to Buyers?

Several factors made this broking firm a desirable acquisition:

Specialised Niche: A focus on small-business financing provided a unique service offering.
Stable Recurring Revenue: Many clients had ongoing financing and advisory needs.
Strong Brand Reputation: Years of trust built in the financial community increased buyer confidence.
Minimal Overheads: A lean operational structure allowed for high profitability.

The Buyer’s Perspective

The buyer, an established financial advisory firm, saw the acquisition as an opportunity to: Key advantages for the buyer:

Expand its service offerings to include broking and commercial financing.
Gain immediate access to a loyal client base of small-business owners.
Increase recurring revenue by offering new advisory services to existing clients.

How the Deal Was Structured

Aspect	Details
Purchase Price	Fair market valuation based on revenue and client retention.
Payment Terms	Upfront payment with an additional earnout based on client retention.
Transition Plan	Seller remained for six months to assist in the transition process.
Client Handover	Gradual introduction of the new buyer to key clients to maintain trust.

Outcome & Success Factors

The acquisition was a win-win for both parties, resulting in:

Seamless client transition with minimal business disruption.
Revenue growth as additional advisory services were introduced.
Stronger market positioning for the buyer in the financial services industry.

Key Takeaways for Sellers

If you’re considering selling your financial advisory or broking business, keep these points in mind:

Know Your Value: A strong brand and recurring revenue can drive a higher sale price.
Screen Buyers: Ensure the buyer aligns with your business values to maintain client trust.
Negotiate Payment Terms: Consider an earnout agreement to maximise the deal’s value.
Plan for a Transition: A well-executed handover strategy ensures client retention.

Looking to Sell Your Financial Advisory Business?

We specialise in connecting business owners with pre-qualified buyers actively searching for firms like yours. Request a Free Firm Valuation

One-Partner Metro Accounting Firm - $1.3 Million in Fees

Learn how a highly profitable boutique accounting firm was acquired by a motivated buyer looking to take charge of a well-established practice.

About the Business

This sole proprietorship specialised in tax preparation, bookkeeping, and business advisory services, making it an attractive opportunity for a buyer seeking a hands-on role in a boutique firm.

Why the Seller Wanted to Exit

The firm’s owner decided to sell for several reasons:

Planned retirement and succession planning.
Desire to transition the practice to someone who could continue its legacy.
Opportunity to capitalise on strong financial performance before exiting.

What Made This Business Attractive to Buyers?

Several factors made this accounting firm a desirable acquisition:

Consistent Revenue: A client base with strong retention provided stable cash flow.
Low Overheads: Streamlined operations allowed for high profit margins.
Turnkey Opportunity: The firm had a well-trained team and established processes in place.
Metro Location: Prime positioning made it easy to attract new clients.

The Buyer’s Perspective

The buyer was an experienced accountant looking for a standalone practice to own and manage independently. Their motivations included: Taking full ownership of an already profitable firm.

Taking full ownership of an already profitable firm.
Expanding service offerings to include high-value business advisory.
Utilising the firm’s existing systems and processes for a seamless transition.

How the Deal Was Structured

Aspect	Details
Purchase Price	Based on client retention, profitability, and goodwill.
Payment Terms	50% upfront, 50% over a 12-month earnout period.
Transition Plan	Seller remained involved for six months to ensure client retention.
Client Handover	Introductions to key clients and gradual relationship-building.

Outcome & Success Factors

The acquisition was highly successful, leading to:

Smooth transition with high client retention.
Revenue growth through expanded service offerings.
Increased profitability due to operational efficiencies.

Key Takeaways for Sellers

If you are considering selling your accounting practice, keep these points in mind:

Know Your Worth: Get a professional valuation to attract serious buyers.
Screen Potential Buyers: Ensure they have the experience and financial capacity.
Negotiate the Right Terms: Consider earnouts and transition periods.
Prepare for a Smooth Handover: A well-planned transition maintains client relationships.

Looking to Sell Your Accounting Firm?

We specialise in helping accounting firm owners connect with pre-qualified buyers who are actively looking to acquire practices. Request a Free Firm Valuation

Two-Partner Metro Firm - $850,000 in Fees

Learn how a well-established two-partner metro firm was acquired by a hands-on buyer looking to manage and grow a boutique practice.

About the Business

This firm specialised in tax preparation, bookkeeping, and advisory services, making it an attractive opportunity for a buyer wanting an established client base with low overheads.

Why the Seller Wanted to Exit

The firm’s partners decided to sell due to:

Desire to retire and transition the business to a capable buyer.
Opportunity to sell while the firm was performing strongly.
A need to secure the firm’s legacy under new ownership.

What Made This Business Attractive to Buyers?

The following factors contributed to high buyer interest:

Recurring Revenue: A stable, loyal client base provided predictable cash flow.
Low Operating Costs: Minimal overheads allowed for high profit margins.
Metro Location: Proximity to major business districts increased visibility and referrals.
Scalable Model: The firm had systems in place for expansion.

The Buyer’s Perspective

The buyer was an experienced accountant seeking to take ownership of a boutique practice with an existing infrastructure. Their motivations included:

Acquiring a profitable business with an existing client base.
Expanding service offerings to include more advisory-based solutions.
Leveraging the firm’s existing brand reputation for future growth.

How the Deal Was Structured

Aspect	Details
Purchase Price	Based on client retention, profitability, and goodwill.
Payment Terms	60% upfront, 40% spread over a 12-month earnout period.
Transition Plan	Sellers remained involved for six months to ensure client trust.
Client Handover	Structured introductions to key clients and stakeholders.

Outcome & Success Factors

The acquisition was highly successful, leading to:

Minimal disruption and smooth client transition.
Revenue growth through additional service offerings.
Operational efficiencies resulting in increased profitability.

Key Takeaways for Sellers

If you are considering selling your accounting firm, keep these points in mind:

Know Your Firm’s Worth: A professional valuation ensures you attract serious buyers.
Screen Buyers Carefully: Ensure they have the financial capability and experience.
Negotiate the Right Terms: Consider earnouts and phased transitions.
Plan for a Smooth Handover: Client retention is key to maximising sale value.

Financial Planning Practice - $400,000 in Revenue

Learn how a well-established financial planning practice was successfully acquired by an accounting firm looking to expand into comprehensive financial services.

About the Business

This financial planning practice had built a strong reputation for providing tailored financial advice to individual clients. The firm specialised in wealth management, retirement planning, and investment strategies.

Why the Seller Wanted to Exit

The owner decided to sell for the following reasons:

Looking to transition into retirement.
Ensuring clients continued to receive high-quality financial advice.
Finding a buyer with the capacity to grow the firm’s offerings.

What Made This Business Attractive to Buyers?

The firm had several key selling points that made it attractive to potential buyers:

Strong Client Relationships: A loyal client base with long-term engagement.
Recurrent Revenue Streams: Consistent income from ongoing financial planning services.
Synergy with Accounting Firms: The ability to complement existing accounting services.
Low Operational Costs: A lean business model with minimal overhead.

The Buyer’s Perspective

The buyer was an accounting firm seeking to diversify its revenue streams by adding financial planning services. Their motivations included: Expanding service offerings beyond tax and accounting.

Capturing a larger share of client financial needs.
Leveraging the financial planning firm’s established reputation.

How the Deal Was Structured

Aspect	Details
Purchase Price	Based on recurring revenue and client retention rates.
Payment Terms	70% upfront, 30% paid over 12 months based on client retention.
Transition Plan	The seller provided ongoing consultancy for six months post-sale.
Client Integration	Structured onboarding process to retain clients and ensure a seamless transition.

Outcome & Success Factors

The acquisition proved to be a strong success, leading to:

Minimal disruption to clients and continued service excellence.
Revenue growth through cross-selling accounting and financial planning services.
Increased client retention due to expanded offerings.

Key Takeaways for Sellers

If you are considering selling your financial planning practice, here are some essential insights:

Know Your Firm’s Value: A proper valuation ensures you secure a fair deal.
Target the Right Buyer: Look for firms that can benefit from your service offerings.
Negotiate Terms Effectively: Consider earnouts and phased transitions to maximise value.
Ensure a Smooth Handover: Client retention is crucial for maintaining business stability.

Looking to Sell Your Financial Planning Practice?

We specialise in connecting financial planning practice owners with pre-qualified buyers who are actively seeking new opportunities. Request a Free Firm Valuation

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