Articles

The days of relying solely on word-of-mouth referrals are ending. Today, a firm’s value is increasingly tied to its ability to attract and serve the next generation of clients—and that means digital presence. For Australian practices aiming for sustainable small firm growth strategy or preparing for a high-value merger, digital marketing for accountants is no longer optional.

In the Australian M&A market for accounting practices, a buyer isn’t just purchasing your fee base; they are buying the certainty of future cash flow. And nothing provides a stronger guarantee of continuity and scalability than a firm that is thoroughly systemising accounting firms.

For principals seeking the highest possible multiple when selling an accounting firm, systemisation isn’t just about efficiency—it’s the core of your strategic exit plan. A well-documented, automated practice is simply worth more.

What Small Firms Gain When They Merge Into a National Group For small accounting practices, merging into a national group often feels like giving up

Riding the Consolidation Wave — Why Mid‑Tier Firms Should Invite M&As in 2025 The accounting industry in Australia is consolidating faster than many realise. In

Why Now is the Smartest Time to Merge or Scale Your Accounting Firm in Australia Accounting firms across Australia are facing a turning point. With

Valuation & Deal Structures When You Want to Stay Part Owner in a Merger Many accounting firm owners dream of merging into a larger group

Valuation & Deal Structures When You Want to Stay Part Owner in a Merger Many accounting firm owners dream of merging into a larger group

The accounting profession is evolving. In 2025, more clients demand forward-looking advice, not just compliance. Firms that pivot into advisory services are reaping stronger margins,

Artificial intelligence isn’t a distant horizon — it’s already here. A KPMG survey revealed that 76% of Australian companies are using or testing AI in

The Australian accounting industry is at a strategic crossroads. With evolving tech, rising client expectations, and increasing consolidation, many firm owners are asking: “Should I

As consolidation across the professional services industry accelerates, accounting firms — especially those with under 30 staff — are entering a prime window for mergers

As an accounting practice in Australia, you’ve likely heard murmurs about the AML/CTF “Tranche 2” reforms. But here’s the truth: this isn’t just more red

Many accounting firms believe their rates are competitive, yet a surprising number aren’t confident those fees reflect the true value they deliver. According to a

The past decade has been marked by an unprecedented wave of mergers in the tax, audit and accounting profession. Half of the top 300 firms

Artificial intelligence (AI) has moved from hype to reality in the accounting sector. In 2025, venture capital funds aren’t just investing in technology start‑ups; they’re

Selling your accounting firm is one of the biggest financial and emotional decisions you’ll make. Whether you’re retiring, merging, or moving on to a new

Running a successful bookkeeping business is no small feat – but what if you could scale beyond your local client base without taking on all

ChatGPT said: Here is Blog 2 – Expanded for 2025 in Australian English: Buying an Accounting Practice in Melbourne (2025 Edition) A Step-by-Step Guide for

When COVID-19 lockdowns began in March 2020, most accounting practices focused on survival. However, one Perth practice saw opportunity in the chaos and made strategic

When two brothers who had built a successful Brisbane accounting practice together found themselves locked in a bitter dispute that was destroying their business, it